Sunday, February 27, 2011

Channelling Seth Godin

Short but stupid post here (edit: maybe not so short now that I'm down writing). Last week, I wrote about Aaron Barr and the HB Federal fiasco and speculated on the implications of a world in which both centralized organizations and decentralized populations try to sway public opinion and disrupt each others' opposing operations.

Just in the past week, the examples are all around us, unfortunately with the centralized powers spewing confusion and misinformation all over the place. The New York Times gives BP space to claim the guy that they themselves hired to run the oil spill compensation fund isn't giving them a fair deal, drowning out the people trying to point out the absurdity that BP has the guy on payroll to the tune of $850k a month to run the fund (and the voices of those affected in the Gulf, saying this relationship is causing them to not get their fair share). (Side note: Which do you think is more likely? The guy who is being paid by BP not being fair to BP or not being fair to those affected? Who gets more press access?)

Beyond that, Michael Hastings of Rolling Stone (who wrote the Polk-award winning profile of Stanley McChrystal that eventually got him fired) had a must-read piece on the (mis)use of psych-ops by the US Military against our own government officials (to get them to allocate more funds to the Afganistan War). Immediately, "senior military officials" began anonymously slandering Hastings and his source, Lt. Col. Michael Holmes, which were repeated mindlessly by many major media outlets. Glenn Greenwald has a good summary of the situation, as well as a useful explanation as to why high level personel shouldn't be allowed to attack the powerless anonymously.

In the words of Bob Dylan (hah couldn't find the Dylan version, so enjoy the BSG one), there's too much confusion, and it's hard to get relief. For those looking to get anything done, the mudfight is scary - it takes your message and gets it all dirty and mucked up. While the realm of government and corporations may have the most wide ranging impacts, the impacts of this dynamic are felt by all of us, whether we're trying to write a gossip rag or deliver a marketing message.

More fundamentally, these interactions leave us a world full of suspicion and devoid of trust - and that is where the opportunity lies. With everyone zigging, your best choice is to zag - to build a brand that people can trust, because the brand itself is worthy of that trust. In the short run, this means showing restraint instead of passing judgment, acknowledging when you're wrong, and oftentimes putting yourself in an uncomfortable place. At Athleague, we constantly have to manage the short term gain of telling a customer they'll have a feature by a certain date with the long term credibility hit we take by not delivering. I've more than once fallen pray to this, promising something that I knew deep down was a long shot of being completed on time.

But there is hope - as an example of a success, despite being a comedy program, The Daily Show has built up their reputation so much that Jon Stewart is considered the most trusted news source in America. They research their material, apologize for mistakes, and do a pretty good job making only fair critiques by not taking things out of context (and, in the process, they're not afraid of making some enemies). The model of tribe-building and truth-telling is a great one to follow if the goal is to build an audience who trusts what you're saying.

The credit for this optimism and logic all go to the venerable Seth Godin, who manages to reduce these complex problems and dynamics into understandable hurdles, and inspires us to follow the path he charts - using truth as a weapon and the (social) web as a vehicle.

50 comments:

  1. www.guadagnarecol.blogspot.com

    ReplyDelete
  2. In my point of view You sure did put a new twist on something that Ive heard so much about. And How did you manage to make a blog that as smart as it is sleek?

    ReplyDelete
  3. caveat: except in terms of median averages.

    ReplyDelete
  4. Joel Backaler: It estimated that China replica chanel Generation Y represents approximately 50% of the country current working-age population replica louis vuitton. How does this impact consumer behavior? Are luxury consumers as likely to buy the genuine when they can find the copycat for a fraction of the price? Do you find that rolex replica in order to avoid suspicion of wearing fake merchandise gucci replica, affluent consumers will dress from head-to-toe in authentic luxury merchandise?

    ReplyDelete
  5. true religion outlet, http://www.truereligionjeansoutlet.com/
    oakley canada, http://www.oakleysunglassescanada.com/
    chanel handbags outlet, http://www.chanelhandbags-outlet.us.com/
    indianapolis colts jerseys, http://www.indianapoliscoltsjersey.us/
    basketball shoes,basketball sneakers,lebron james shoes,sports shoes,kobe bryant shoes,kobe sneakers,nike basketball shoes,running shoes,mens sport shoes,nike shoes
    air force 1 shoes, http://www.airforce1.us.com/
    lululemon pants, http://www.lululemonoutletstore.in.net/
    golden state warriors jerseys, http://www.warriorsjersey.com/
    seahawks jersey, http://www.seattleseahawksjersey.us/
    abercrombie fitch, http://www.abercrombie-fitch.us.com/
    air jordan 4 free shipping, http://www.airjordan4.org/
    hollister canada, http://www.hollistercanada.com/
    denver broncos jerseys, http://www.denverbroncos.org/
    puma shoes, http://www.pumaoutletonline.com/
    49ers jersey, http://www.sanfrancisco49ersjerseys.us/
    nike outlet, http://www.nikeoutletstore.us/
    vikings jerseys, http://www.minnesotavikingsjersey.us/
    new balance shoes, http://www.newbalanceshoes.in.net/
    ysl outlet, http://www.ysloutletonline.com/
    cheap nfl jersey, http://www.cheap-nfljersey.us.com/
    mm0924

    ReplyDelete
  6. Shades are often HKNPL machine magnificence brands, BBC made really picture: the product profit certainly is the biggest clothing or affordable handbags, but wallet, clip, silk scarf, umbrellas, sunglasses and seatbelt these gadgets.
    A few years gone by read a report, there are users wearing H&M and Stream Island Sunglasses visually drunk, but also to buy cheap pieces to find a good reason. Luca Solca also pointed out that in the magnificence consumption, 6% of consumers happen to be loyal customers, what they order what brand; on the other hand Spectacles belonging to the luxury of beginning, only lower prices, so it offered for sale a limited budget guest.
    We still have laughed at the Dior Simons in these years, how the athletic shoes out of the new ugly top, but also reviewed the Roscoe Mr. Dior Wholesale Ray Bans
    in sixties will be able to make the leopard pic can also be consumed by people. Today, Dior is depending upon these three sunglasses, but also continue to hold up half the sky.
    Dior So real was first released in 2014, from the beginning to give a show to each of the guests began to speak to the Rihanna, it has become a super popular over the years.
    The sunglasses in the middle of the junction of the disintegration, instead of using a smooth line in the framework of the convergence of two lenses, both the construction of the line and in line with the spirit of brand customization. The use of synthetic resin with black metal details of the decoration, the overall delicate light.
    Star wear special.
    Boys wear this one is no problem.
    So Real popular continues, this year's autumn and winter is still eye-catching.
    Dior another hot is Split, this one is the best benefit is large enough to cover the face with the semi face can also be added onto the sun who is also very stinky smell, hide acquaintance equipment.

    ReplyDelete
  7. You’ve written nice post, I am gonna bookmark this page, thanks for info. I actually appreciate your own position and I will be sure to come back here.
    Menmyshop
    Car StereoDouble Din Android Player
    Hyepersonic Double Din Player
    Hyundai Creta Double Din Player
    Hyundai Xcent OEM Double Din Player
    banzara

    ReplyDelete
  8. Zoology Optional for IAS/IFoS
    Starting from 26th Nov. 2018
    Online Class Available
    Limited Seats, Join Now

    Visit: www.sapiensias.in
    Call: 8700922126 || 011-2875 6962 || 9718354962
    Email: sapiensias@gmail.com
    Address: 17A/44, W.E.A. 3rd Floor, Near Karol Bagh Metro Station (Pillar No. 99), New Delhi- 110005.


    https://www.sapiensias.in/course/zoology/zoology-optional-coaching/

    ReplyDelete
  9. here we want to cover this great article, viagra and we also share the article to all of you . viagra asli

    ReplyDelete
  10. +18882623768 Delta Customer Service Number for :-
    Technical Support

    Reservations

    Cargo Department

    Customer Service

    Lost Baggage

    Medallion Status



    24 hours, 7 days
    Delta customer service number . Get in touch with Delta’s customer service department through the following phone numbers, email and contact form. For more information about reservations, technical support, cargo department, lost baggage and medallion status, please call the numbers listed Above .

    Delta Customer Service Number
    Delta Customer Service
    Delta Customer Number
    Delta Service Number

    ReplyDelete
  11. https://wpfixd.com/category/wp-online-support/

    NEED EXPERT HELP
    WITH WORDPRESS?

    CALL 1 877 877-1481
    We Resolve : WordPress Errors,
    Do WordPress Maintenance,
    Provide WordPress Support,
    Get WordPress Hosting,
    Do WordPress Website Customization and WordPress Website Development,
    Also WordPress Installation, And WordPress Migration and much more.

    ReplyDelete
  12. BECOME A DIGITAL MARKETING
    EXPERT WITH US. Call Us For More Info. +91-9717 419 413
    COIM offers professional Digital Marketing Course Training in Delhi to help you for jobs and your business on the path to success.
    Digital Marketing Course in Laxmi Nagar
    Digital Marketing Institute in Delhi
    Digital Marketing training in Preet Vihar
    Online Digital Marketing Course in India
    Digital Marketing Institute in Delhi
    Digital Marketing Institute in Delhi

    ReplyDelete
  13. +1 (888) 262-3763 Delta Airlines Customer Service Number for :

    Delta Airline Reservatations

    Airline Booking

    PNR Change

    Online Delta Ticket Booking

    Delta Customer Care

    Best phone number to reach Delta

    Airline VIP Lounge

    Delta Celebrity Reservation



    24 hours, 7 days
    Delta customer service number .
    Get in touch with Delta’s customer service department through the following phone numbers,email and contact form.
    For more information about reservations, technical support, cargo department, lost baggage and medallion status, please call the numbers listed Above .

    Delta Customer Service Number

    Delta Customer Service
    Delta Customer Number
    Delta Service Number

    ReplyDelete
  14. +1 (888) 262-3763 Delta Airlines Customer Service Number for :

    Delta Airline Reservatations

    Airline Booking

    PNR Change

    Online Delta Ticket Booking

    Delta Customer Care

    Best phone number to reach Delta

    Airline VIP Lounge

    Delta Celebrity Reservation



    24 hours, 7 days
    Delta customer service number .
    Get in touch with Delta’s customer service department through the following phone numbers,email and contact form.
    For more information about reservations, technical support, cargo department, lost baggage and medallion status, please call the numbers listed Above .

    Delta Customer Service Number

    Delta Customer Service
    Delta Customer Number
    Delta Service Number
    Delta Airlines Reservation Number

    ReplyDelete