Sunday, February 28, 2010

Dear Idiots at NBC

I wanted to sincerely thank you for reaching a new low in Olympic coverage. Your recipe of distilling events to the top 5 competitors, Americans, and crashes/wipe outs made for a fantastic viewing experience.

Seriously, how do you suck so much? It's 2010. Stream every event. Live. Archive the video so it's easy to access after the event. You think it's ok to target the mass market by synthesizing, tape delaying, refusing to post any video online until 1-2 days after the event (and even then making it impossible to find), and adding your inane profile pieces. It's not.

Let me let you in on a little not-so-secret. You're pissing off your most loyal customers. The very small percentage of people who actually want to watch the Olympics. No, I don't want your synthesized version of bobsledding. I want to watch every run for the top 20 teams (and every wipe out, of course). I want to watch it live. I'm happy to sit through a minute long ad for every 5-10 minutes of actual event.

Contrast that to what I actually did. DVR the event, skip everything except for the action, and hate your guts for continuing to ruin one of the modern miracles of sport, the Olympics.

And here is the kicker: Most of us don't give a crap about the Olympics. A fraction of that most of us will watch it, maybe. That fraction of your precious mass market is going to watch whether you stream or not.

Get it together, NBC. Not only are you pissing us off, you're leaving considerable money on the table. Oh, and try to make your website and iPhone app navigable next time around.

11 comments:

  1. Do people really want to see the unsynthesized events? Bobsled live, with the 10 minutes between runs? I think NBC adds value by shortening this. Also, in the DVR culture now, I think people get a lot less frustrated with fast forwarding etc... than you think. However, I agree that they could have done a lot better job with the online coverage. they almost treated it as competition to their own coverage and made it hard to access.

    I blame GE.

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