Saturday, October 06, 2007

Facebook Apps

I know this blog has been silent of late. I apologize. We're working, plus I'm back at school and am dealing with classes as well.

But anyway, I've been doing some thinking about Facebook apps recently. When they came out, they were all the rage in the Valley (and elsewhere, to a lesser extent). Each VC asked you about your "Facebook strategy" and the like. Hell, a number of VC firms started (or flirted with starting) microfunds dedicated solely to Facebook apps.

As an interesting side note, I got a bit of a sneak peak into this process. At the beginning of the summer, a good friend (Scott, of course) put me in touch with Greylock regarding the project that has now become Athleague. Greylock approached us as part of an initiative within the firm to provide Facebook applications with small (low 5 figure) seed rounds. As we corresponded throughout the summer, their enthusiasm for Facebook app funding slowly waned until, in August, they told us they weren't going forward with the microfinancing idea anymore.

I'd say the general pulse on Facebook apps has followed the same trend. Through there are some who still swear that the Facebook platform is the next Windows (something I did when the Platform first came out), the general consensus seems to be that apps, at least right now, aren't capable of making much money.

So that brings us back to the question - is the platform really that big of a deal, or not? I've been brainstorming, and I still think it could be. Specifically, when thinking about our Facebook strategy, I've realized that our app needs to be one that closely integrates with our website.

And perhaps, in a broader sense, that could be the key. Perhaps the apps themselves aren't as important as the traffic they drive to their website they represent. This, of course, calls for tight integration - allowing users to access and alter data from both portals (the website itself and Facebook) and giving them a compelling reason to go to an app's website after installing the app.

It could be a while before we actually see these kinds of apps. But, long run, I think these are the ones that could actually fulfill the promise (monetarily and utility-wise) of the Facebook platform.

12 comments:

  1. My company has found a lot of success in Facebook and we've had no problems monetizing already. It just takes creativity and planning and as always, execution. I think there are a lot of awful applications out there, but there is definitely space to monetize in the long run.

    We're bullish on Facebook being the Windows OS as you mentioned in your post.

    Good luck.

    ReplyDelete
  2. where is ravi? this is chuck. hi

    ReplyDelete
  3. Custom made outfits is usually a great deal more brazilian hair in comparison with frequent outfits, that is the way it truly is intended to possibly be, mainly because organ of the grounds for using custom made outfits is usually snob importance : recreate by yourself independent of the herd. Web template outfits manufacturers to help acquire large gains which often clears in place a different dilemma : counterfeiting. Where by we have a probability of massive gains you'll discover counterfeits, fake pictures or maybe reports. For anyone who is inexpert on discerning custom made outfits, you could potentially simply receive was terrible in paying a ton of money with phony objects. Typically it's not necessarily this outfits per se that is certainly cloned, while that is certainly performed likewise, even so the gadgets usually are imitated lots. I've got not any results, although We would definitely not possibly be astonished in the event you will discover twenty situations several fake Gucci glasses on this planet seeing that authentic people. And so be aware, in particular understand what include experience connected with whatever you usually are paying for, seeing that with regards to the online world and stay cautious current market stalls in addition to returning neighborhood large professionals. Luxuries clock called this 'world's most famous watch' is usually required to retrieve a list $17million as soon as the item moves on retail in the future this holiday season on Sotheby's. This Henry Graves Supercomplication would be the centrepiece connected with Sotheby's Geneva sales connected with Significant brazilian hair sale, and may head out beneath claw with Nov age 14.

    ReplyDelete