Thursday, February 22, 2007

Google Declares War

It's about time. After the rumor mill churned out whispers that Google had a big announcement coming regarding its Office-like web apps, it came as little surprise when the news hit today. But that doesn't mean it isn't big news.

Google unveiled a combined office suite for businesses, packaging its documents, spreadsheet, calendaring, and email software. The combined entity will cost $50 a year, a user. Though it's ideal for small businesses looking to save money, Google has already signed GE and P&G as users. Checkout the usuals (GigaOm, TechCrunch, etc.) for fuller stories, and there's a nice InformationWeek article here.

The War has officially begun. The one that we'll be telling our kids about. Since Google's first strike comes as Microsoft is trying to convince the world to upgrade to Office 2007, the company will probably draw first blood, but the blow will hardly be fatal. If consumers adopt Vista, Microsoft will own the OS for at least the next 5 years, giving the Empire a window to Strike Back. Simply put, in the long run, the boys in Redmond will need to find a way to capitalize on what they're good at, probably by tying desktop apps in with a web-based ones. Just how they do it remains to be seen...

This should be very fun to watch. Strap in and enjoy.

(This is the kind of thing that deserves a long, analytical post. And there's no way that's going to happen anytime soon. Nat, you were telling me you wanted blogging ideas - here's one on a silver platter. And anyone else, if you want to make some predictions, I'd love to read 'em.)


  1. I think it is an interesting strategy move by Google to release at this time. But what I don't understand is why everyone is pinning them against Microsoft. What about Apple? Although not targeted towards businesses, I think the real war will end up being between google and apple for all the customers who no longer want MS.

  2. As much as I love Apple, I don't think it is a greater threat to MS than Google.

    Though I don't care which one of them frees us from the yoke of MS tyranny, as long as someone does

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