Monday, July 17, 2006

MyBlogLog

So since you all now know about 2 of the 3 companies I work for, I think it's about time I give the third and final one some blogging love (ok, well maybe it's not exactly the final one, but that's topic for another day).

MyBlogLog got started as click tracking for blogs, accomplished by pasting a line of code into the html of your site. Essentially, MyBlogLog offers the solution to the "Cotten Eyed Joe" problem: "where do you come from, where do you go?" The unique nature of blogs make the highly interlinked, and oftentimes readers come to one blog via a link on another. Over time, the data aggregates and allows blog authors to see which sites shuttle the most readers to their blogs. This information can be useful in offering advertising, creating partnerships and business opportunities, etc.

Once the site began to gain traction, the overall vision grew. Why limit to just blogs? Blog readers aren't the only ones who exhibit such behavior, so there ought to be other sites where this sort of tracking could be useful. Thus, the site expanded and their service is used by news, gossip, and all sorts of other sites.

However, the most recent expansion is, in my mind, the coolest. Having placed over 65 million cookies, MyBlogLog now knows quite a bit about sites and their readers' behaviors. So, the site has been completely redesigned as a social network around blogs. Once you've signed up, MyBlogLog keeps track of the sites you read or subscribe to and refers other that are similar in nature. Groups are formed around blog authors and their readers, helping both groups learn more about those around them.

Lastly, one of the great things about the site is how safe it is. It collects information in a non-intrusive way, so readers' identities are completely protected, and the information is kept extremely securely.

So yeah, if you have a blog, go sign up and check it out. You won't be disappointed.

4 comments:

  1. Ravi,

    I'm posting all over your blog...but I want to meet the mybloglog people when I come. Sounds like cool stuff.

    ReplyDelete
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